近九成受访者不清楚跨境商品“仅限个人自用”,请收好这份“海淘”“避坑”指南
来源:承颜候色网-工人日报
2026-04-20 19:17:19 \u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: justify\"\u003e近九成消费者忽视“\u003c!--VERTICAL_CARD_BEGIN_0--\u003e自用限制\u003c!--VERTICAL_CARD_END_0--\u003e”、部分平台未充分履行告知义务、商品信息透明度不足……你有“海淘”经验吗?需要注意什么问题?1月19日,北京市消协发布跨境网购消费指引,指出五大问题,并提醒消费者五步筑牢“海淘”权益防线。\u003c/p\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: center\"\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: center\"\u003e\u003cspan style=\"color: rgb(127, 127, 127); font-size: 16px\"\u003e\u003cstrong\u003e 图源 视觉中国\u003c/strong\u003e\u003c/span\u003e\u003c/p\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: justify\"\u003e记者据北京市消协网站获悉,近日,北京市消协通过线上问卷调查、线下组织志愿者深度体验相结合的方式,对跨境网购领域问题展开调查。\u003c/p\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: justify\"\u003e五大跨境网购消费问题引关注:政策认知存盲区,近九成消费者忽视“自用限制”;平台信息披露与标识管理失范,易误导消费者选择;商品信息透明度不足,暗藏消费购物风险;物流体验待提升,影响消费者购物满意度;售后服务体系不完善,加剧跨境消费维权难度。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: justify\"\u003e近九成受访者不清楚跨境商品“仅限个人自用、不得再次销售”的规定,存在违规转售风险;近四成受访者不知晓跨境商品可能无中文实体标签,需通过网站查看\u003c!--VERTICAL_CARD_BEGIN_1--\u003e电子标签\u003c!--VERTICAL_CARD_END_1--\u003e;超两成受访者忽略“\u003c!--VERTICAL_CARD_BEGIN_2--\u003e原产地标准\u003c!--VERTICAL_CARD_END_2--\u003e与我国标准差异”,易因合规问题引发纠纷。\u003c!--AI_AD_1000--\u003e\u003c!--AI_AD_2000--\u003e\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: justify\"\u003e物流时效与安全是消费者反馈集中的问题。部分跨境商品配送周期长达三周以上,运输中包裹挤压、破损情况频发,且责任认定与理赔流程复杂,直接影响购物满意度。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: justify\"\u003e多数跨境商品不支持7天无理由退货,或退货费用高昂,遇质量问题难退换;近六成受访者反映与境外经营者沟通困难,超半数认为因适用法律和标准不同导致维权困难;部分平台规定适用境外法律、消费争议解决地点在境外等情况,进一步加剧维权难度。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: justify\"\u003e针对上述情况,北京市消协提醒五步筑牢“海淘”权益防线:购前详查政策,看清关键条款;选择正规平台,严守售后底线;细查商品信息,辨明标准差异;收货当场查验,即时固定证据;全程留痕维权,高效化解纠纷。\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: justify\"\u003e如遇消费争议,可先与商家协商解决;协商不成,可向消费者协会或行政主管部门投诉;必要时,可通过司法途径维权。\u003c/p\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: justify\"\u003e扬子晚报/紫牛新闻记者 马燕\u003c/p\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; 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